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Vol. 27 No. 2 (2020): (July-December)
Vol. 27 No. 2 (2020): (July-December)
ISSN: 0719-0816
Full Issue - PDF (ES)
Vol. 27 No. 2 (2020)
Open Access
Peer reviewed
Articles
Relational marketing and CRM in SMEs in the textile and apparel sector in Antioquia
María Andrea Ruiz-Velásquez, Lina María Ceballos, Dr., Natalia Londoño-...
10.5354/0719-0816.2020.57695
Dec 2020
This qualitative research explores the strategies and activities involved in relationship marketi...
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Educational Cases
Why do internal control systems fail in large corporations?
Lorena A. Palacios-Chacon, Natalia Lopera-Lopez
10.5354/0719-0816.2020.56972
Jul 2020
The case examines the events that Gonzalo Jiménez faced in 2018 when he was working as an interna...
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Educational Cases
SMU Group’s complex corporate restructuring
Francisco Esteban Sanchez, Juan Pablo Torres, María Francesca Parra, Sl...
10.5354/0719-0816.2020.56973
Dec 2020
This case examines the corporate restructuring process of SMU Group, a Chilean retail supermarket...
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Educational Cases
The cement industry in Chile: Cbb and its vision of the future
Briones Ángeles, Ismael Oliva B., Karla Ramírez Hernández
10.5354/0719-0816.2020.58179
Dec 2020
In 2019, Cbb (previously known as Cementos Bío Bío) was one of the biggest producers of cement, c...
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Article-Connection to practice
Review of traceability system applications. Case study: the wiring harness industry
Jaime Alfonso León-Duarte, Blanca Melissa De La Re-Iñiguez
10.5354/0719-0816.2020.58138
Dec 2020
The purpose of this research is to develop a methodology for improving a wiring harness productio...
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Article-Connection to practice
Methodological development of the supply of materials using MRP. The case of a supplier of the automotive sector
Juan Chavez Medina, Norma Angélica Santiesteban López, Dra., Víctor Gen...
10.5354/0719-0816.2020.58231
Dec 2020
One of the most important activities of the majority of the manufacturing companies in the automo...
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